Lifestyle magazine with azuki and Japanese sweets

 Why is Anpan (bread with red beans pastes in) so sweet?

 Why is Anpan (bread with red beans pastes in) so sweet?

Have you ever wondered why Anpan is so sweet?

These are conversation between a child and his mother I met the other day.


son               “ Why Anpan is so sweet? “

mother        “ Because the Anko(red beans pastes) in this bread is sweet”

son               “ Then why is that sweet? “

mother         “ Because it’s made of red beans and sugar”

son               “ Why do they add sugar? “

mother         “ I guess people like sweet stuff? “

son               “ Why do people like it when it’s sweet? “

mother      “ People get energy out of sugar and we can’t move without energy.                 That’s why we like sweet stuff so that we don’t run out of energy.”


And then another woman just joined this conversation.

“ What a cute question!! It’s because red beans turn out to be a delicious particles which hold water and nutrition inside when it combine with sugar. This delicious particle is Anko.
It holds sugar and polyphenol of red beans which fend off virus. 
Speaking of which, do you know anime character called “Anpan-man”?
He defeats his enemy, “Baikin-man” with the power of polyphenol.
This bread is delicious, high nutritious, and having power of defeating virus. That’s why it can make you more powerful.”


The woman who told this story to us turned out to be a mother of red bean farmer later.

This kind of question had never occurred to me until then.
I had never expected that child’s question developed such a meaningful study of red beans.
Thanks for the child and two women from whom I heard this story.

This picture was written by ”son”.

Thank you Rico.
And Thank you Rie Morita, Morita farm(


Azuki Editorial TeamChief EditorMika Wada
When I was struggling to strike the balance between raising her children and her work, Azuki rice or Azuki food helped her out to snap out of it and become healthy. Before this experience, she used to work at cosmetic industry and was aware of the importance of food for the beauty. After going through the tough experience, she started to want to contribute to the women’s beauty and make them happier through Azuki and started the business.
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